As part of AT&T’s “Stories from the Network” campaign, we “raced” to pull together and launch one of the first ever 360° video experiences on social media. This timely immersive 360° video was tied to the hero spots featuring race car driver, Ben Albano. The video put the viewer in Ben’s seat, so they could become part of his driving experience.
Ben Albano’s #StrongCan hero spot for the “Stories from the network” campaign.
“An experience for the fans” content leading up to the 360° launch.
Agency: Organic
Role: Sr. Copywriter
Director: Andrew Wonder
Featured:
AdAge: See the First 360-Degree Video Ads on Facebook
Adweek: Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board
Tech Times: Virtual Reality Is Still New But Facebook Is Already Putting Ads In 360-Degree Videos
Marketing Land: First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others
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