From old to new
After
Before
Rebrand announcement
We announced our rebrand on Facebook, which coincided with the launch of our Instagram account. For our new Instagram audience, we highlighted the core values of the org through a grid layout.
#block-yui_3_17_2_1_1618171633982_181035 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -10px; }
#block-yui_3_17_2_1_1618171633982_181035 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 10px; margin-bottom: 10px; }
Built to be Understood – Designing with accessibility in mind
To invite a new audience to Understood, the visual and verbal identity were designed to bring people in and destigmatize the differences they face. All the design elements were thoughtfully shaped to be accessible for all.
#block-yui_3_17_2_1_1618464418270_19897 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; }
#block-yui_3_17_2_1_1618464418270_19897 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }
The new “U”
The U logo shows how differences of all shapes and sizes can impact and reform our world, bringing the strategic idea into our visual language. We used motion to optimize the user experience, using movement as a way to both express difference and to make the website more focus-friendly.
The new font
The new typeface, designed in conjunction with Martin Vácha and his foundry Displaay, was created to improve readability for people with dyslexia. The font was customized to make certain letters and numbers more distinguishable for readers.
The new look
To complete our visual look, we reached out to illustrator Ka Young Lee, who created a visual library to reflect the diversity of the world we live in and show all types of people in all environments. Additionally, we sharpened their brand voice for a content-driven community, enabling writers and experts to stay on voice and write at a reading level that’s best for all audiences.
The new sound logo
With the help of Listen, we created a unique sound mark, used to distinguish our video and audio content for viewers and listeners. The new sound composition was engineered for accessibility, made from combined minimal parts that come together to form a whole. Then we developed our sound library, keeping in mind people that have sensory issues, so as not to be too jarring or overwhelming.
The new brand video
williamnovak.com 