To celebrate, highlight, and bring awareness to the millions of people living with learning disabilities we launched “The Many Faces of Learning Disabilities” social media campaign. This campaign, concepted along with partner, Aksana Berdnikova while at Understood.org, aimed to spotlight a range of personal stories from neurodivergent individuals — conveying that learning disabilities are more common than people think.
The goal of the campaign was not only to highlight individuals with learning disabilities and break the stigma, but also to drive people to a landing page where they could better understand these common conditions and the impact they make. The page is filled with free resources like Fact sheets, Worksheets, and Day-in-the-life experiences, covering a range of topics, including time management, bullying, parent-teacher conferences, family events, holidays, and social situations.
Support starts with awareness.
Learning disabilities affect people from all walks of life, different backgrounds, and ages. However, only 54% of adults ages 18–34 acknowledge that neurodivergent individuals have unique experiences, as opposed to 74% of adults ages 35 and above.
The Many Faces of Learning Disabilities campaign provided a platform for a diverse range of people with learning disabilities to share their stories. The campaign portrays the unique experiences of 16 individuals, from all different backgrounds and ages, who are living with invisible disabilities that often go unnoticed.
The campaign leverages the impact of first-person storytelling to foster inclusive communities that inspire neurodivergent individuals to continue sharing their experiences. It was covered in 406 new outlets, with a potential audience of more than 44.1 million people.
Client: Understood.org
Director: Berman Fenelus
DP: Olga Vázquez
Roles: Strategy, Campaign development, Creative Direction, Copywriting
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