There is a rich history and craftsmanship behind wine-making that parallels that of the pursuit of excellence behind every Mercedes-Benz vehicle. As part of the #Photopass series, Napa Valley’s Palmaz vineyard was chosen to represent this correlation and showcase the complex character of the 2017 S-Class Cabriolet through a series of beautiful imagery.


The resulting story highlights this intersection of innovation and craftsmanship across Palmaz and the meticulously sculpted S-class, honed over decades, to emerge as pinnacles in their respective industries.


Accompanying photo pass series


Agency: Razorfish NY
Roles: Sr. Copywriter, Sr. Video Editor
Director: Murray Wais
DP: Steve Winter
Photographer: Trent Bona