Tom Brady was ultra competitive as an athlete. He was consistent, and played his best in the biggest moments spanning a twenty-three-season career. He has seven super bowl wins, five super bowl MVP awards, and holds the record for most career passing touchdowns, most career passing yards, and most career completions. Nobody knows football better.
Now, he steps into the booth for his second season as a lead Fox Sports NFL analyst. But if nobody knows football better than Tom Brady, what about everybody else? Can the average person handle seven Super Bowl rings knowledge? How would they deal with the pressure? Winning’s a lonely business!
What better way to announce his return than with a series of national TV spots that answered these burning questions. Commercials aired during primetime NFL games, the 2025 World Series, and were posted across all NFL on Fox social platforms.
Agency: DasFavorite
Client: Fox Sports: NFL
Director: Randy Krallman
Roles: Concept Development, Creative Direction, Copywriting
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