Fox Sports 🏈 NFL

Tom Brady was ultra competitive as an athlete. He was consistent, and played his best in the biggest moments spanning a twenty-three-season career. He has seven super bowl wins, five super bowl MVP awards, and holds the record for most career passing touchdowns, most career passing yards, and most career completions. Nobody knows football better.

Now, he steps into the booth for his second season as a lead Fox Sports NFL analyst. But if nobody knows football better than Tom Brady, what about everybody else? Can the average person handle seven Super Bowl rings knowledge? How would they deal with the pressure? Winning’s a lonely business!

What better way to announce his return than with a series of national TV spots that answered these burning questions. Commercials aired during primetime NFL games, the 2025 World Series, and were posted across all NFL on Fox social platforms.

@nflonfox
You think you want Seven Rings Knowledge. You very do not. #tombrady #nflonfox #nflfootball #nfl
♬ original sound – NFLonFOX

@nflonfox
Gifted with @Tom Brady’s seven-ring football brain, Cornell can’t resist unloading overly complex takes about last night’s game at every opportunity. Having Brady’s knowledge is one thing— managing that kind of power gracefully is another. #nfl #tombrady #funny
♬ original sound – NFLonFOX

@nflonfox
@Tom Brady rare championship knowledge has supercharged Barb, and sweet no longer cuts it. Armed with the mindset of a seven-time Super Bowl winner, she’s turned her competitive edge into a full-blown intimidation game. #nfl #tombrady #football
♬ original sound – NFLonFOX

Agency: DasFavorite
Client: Fox Sports: NFL
Director: Randy Krallman
CCO: Jeff Kling
Roles: Concept Development, Creative Direction, Copywriting