As a follow-up to the launch of Google’s new “Pixel 2,” our team was tasked with showcasing the phone’s amazing photo capabilities. The solve revolved around asking individuals to question the type of lens they already own from an image quality standpoint, by showcasing beautiful imagery, while on a deeper level, questioning how they view the world as a whole. We reveal that there’s more to people than meets the eye.
The two TVC spots aired during the 2018 Winter Olympics as part of a wider set of stories that encouraged people to question their lens on the world, showing how first impressions rarely paint the full picture.
Sumiko spends her days making dumplings and her nights spinning records under the moniker, DJ Sumirock. At 88 years old, she has defied conventional notions of age and time, reigning as the oldest active DJ in the world. Her performances unite generations under a a symphony of rock-infused techno beats. Sumirock is living her best life.
The Fletcher Street Crew or Fletcher Street Urban Riding Club “evolved from a century-long tradition of Urban Black Cowboys, and one man’s commitment to provide horsemanship experience in the inner-city.” Founded by Ellis Ferrell, in the Strawberry Mansion neighborhood of Philadelphia, the non-profit organization engages urban youth in the community, “teaching life skills, instilling discipline and promoting academic excellence, while also offering an alternative to outdoor leisure activity through equestrian sports.”
Agency: Droga5
Client: Google
Directors: Alex Hulsey & Mathieu Plainfossé
Roles: Concept Development & Sr. Video Editor (rip films)
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