As part of AT&T’s “Stories from the Network” campaign, we “raced” to pull together and launch one of the first ever 360° video experiences on social media. This timely immersive 360° video was tied to the hero spots featuring race car driver, Ben Albano. The video put the viewer in Ben’s seat, so they could become part of his driving experience. The original video no longer plays in 360 format 😭 , but can still be viewed on Facebook HERE.
The campaign demonstrated AT&T’s strong network coverage through its video streaming ability. Even when Ben’s coach couldn’t be on the track with him, he could still see all of Ben’s movements and turns without lag or delay. This allowed for better communication and feedback, making sure Ben was ready to perform to his best ability come race day.
Ben Albano’s #StrongCan hero spot for the “Stories from the network” campaign.
“An experience for the fans” content leading up to the 360° launch.
Agency: Organic
Director: Andrew Wonder
CD: Marney Kerr
Role: Sr. Copywriter
Featured:
AdAge: See the First 360-Degree Video Ads on Facebook
Adweek: Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board
Tech Times: Virtual Reality Is Still New But Facebook Is Already Putting Ads In 360-Degree Videos
Marketing Land: First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others
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